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Railing against “content kleptomaniacs” like Google, Microsoft, and Ask.com—which effectively syndicate News Corp. content without paying—Murdoch even suggested he might put up walls that prevent the stories in his papers from appearing in Google searches at all.
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And it’s not as if Google is in this merely for the public good. Google makes its money by keeping everyone else’s content open to its searches and the ads that are stacked up alongside them. A world of open content is a world that is open to Google.
